R50 Launch Campaign

This particular project saw me working with 4 big names in Singapore when it comes to vlogging - as the intention was to position this new R50 camera as the go-to-vlogging tool for anyone seeking to do just that. For this, I was tasked with coming up with voice-over scripts that would sell the functionality of the camera, as well as writing the social media captions alongside the brochure copy that would come along with it.

The headline, ‘Move Into A New Realm’, plays on how the previous incarnation of the model, being the ‘M50’ and part of the M system, was now moving into being the ‘R50’.

WORK DONE: Brochure Copy, V/O scripts, Video Supers, Headlines, Social Media Captions